• Kick Back Comedy

    Guildford’s No.1 Comedy Night

    Kick Back Comedy Club in Guildford

Challenge

Kick Back Comedy Club needed full branding, including their name and design, helping them distinguish their companies identity. They wanted a retro circus theme throughout the designs.

We built them a website from scratch, the main function of this site needed to be the ticketing system as this company hosted monthly events.

This comedy club was new to the market they needed a full marketing push, firstly to establish them and secondly to help them stand out above the local competition and then maintain that visibility.

Services

  • Branding

    Effective branding including logo, flyers and web design

  • Website Build

    A brand new website including a robust ticketing system

  • Marketing

    Ongoing monthly marketing including Google Ads, social media and effective listing sites

Kick Back Comedy Website on a iPhone
Kick Back Comedy on a Laptop
Kick Back Comedy Website on a iPad

Process

The website was built at a rapid pace as we had a detailed brief to follow. We found that the client’s experience in the industry complimented our market research and enabled us to progress the site build.

When marketing Kick Back Comedy we knew who the target audience was and where they were based, this was a great starting point as we knew how to reach them. The obvious route was to build optimised listings on sites such as skiddle and Tripadvisor.

We then branched out to paid advertising using Google Ads and Facebook Ads as tests, we are happy to say this paid off. Being a new company we knew it was important to have a strong organic presence online, so we built all their social media channels with a guide to content creation for them to adopt whilst we focussed on the onsite SEO on the website.

Results

  • 98% of their comedy shows have sold out since they opened.
  • The majority of sales are now from a Google search.
  • Their website has predominant positions (page 1 position 1) on Google for relevant search terms from our ongoing SEO service
  • They are the market leaders in the area for professional comedy nights
  • They have a great retention rate with a healthy repeat customer base at around 10% per show

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